Have you ever encountered customers that are skeptical about BDR? Often, clients don't fully appreciate it until they've experienced a data loss or outage.
But what's the business impact of an IT crisis? How do you calculate the cost of downtime?
Cost of Downtime (per hour) = Lost Revenue + Lost Productivity + Cost to recover + Cost of intangibles (i.e. reputation cost)
Is it ever like pulling to teeth to win your customers on backup and recovery solutions? Have any success or horror stories you want to share?
